Brooklyn Made looks beyond ticket sales for income
“We felt that we could use all [aspects of the property] while having concerts and making it a multi-purpose venue, ”says Makes, who adds that his 30 years of experience in the New York market has taught him what is available to touring artists and, just as important, which is not.
The different companies create multiple sources of income for Brooklyn Made Presents. Between the three establishments, the Brooklyn Made property is open daily from 7 a.m. to 4 a.m. for coffee, music, food and drink and gives the business the advantage of not having to rely solely on the sale of tickets to support the activity.
“We use all of these other sources of income so that we can pay the artist the gross amount of the shows and give them pretty much everything. We’re just covering our minimum production expenses and giving everything else to the artist,” says fact. . “The deals we make are pretty amazing.”
Makes believe that giving artists the majority of the show’s proceeds will help attract these bigger names to perform in the club-sized venue and keep the Brooklyn Made schedule full in a competitive market like New York City that features iconic venues like Bowery Ballroom, The Knitting Factory, Le Poisson Rouge and more.
The backstage at Brooklyn Made was also designed to draw artists to Bushwick. Performers will have exclusive access to a second-floor shed, private outdoor pool, and multiple rooftop terraces with sweeping panoramic views of Manhattan. Backstage also features a lower level VIP area with a private bar and pool table.
“My partner Kelly Winrich from Delta Spirit wanted to create something that, as a touring artist, no one could believe and just couldn’t wait to get to this stage of the tour,” Makes said. “Honestly, even 3,000 to 5,000 seats don’t have that. It’s a very unique space and we decided to use it.”
Brooklyn Made’s schedule already includes shows by Nathaniel Rateliff, Whitney, Guided By Voices and several Band of Horses nights.
“This is the start of what we’re doing. We’re looking at other buildings to create the exact kind of vibe, but even bigger,” says Makes. “That’s the heart, but then we want to make a 1,000 seat auditorium and a 2,500 seat auditorium and go from there.”