Enigma launches its new campaign for Kennards Hire

Following their 2020 “Ken Oath” customer service engagement campaign, Kennards Hire have raised the stakes in their latest brand campaign via Enigma.

The multi-channel campaign highlights the efforts of Kennards Hire staff in customer experience, as new Kennards Hire hires are inducted with the ‘Ken Oath’.

“It can often be difficult to encapsulate values ​​and strategy in advertising without it appearing clinical or fake. ‘Ken Oath’ may be a larrikin in nature, but it’s certainly more than just a head It is representative of and celebrates Kennard Hire’s internal commitment to delivering exceptional customer experiences,” said Manelle Merhi, General Manager of Marketing and Customer Experience.

“The ‘Ken Oath’ embodies Kennard Hire’s customer-centric strategic orientation and communicates our obsession with customer service in a way that is relevant and memorable to our core business audience.


“In a fun, likeable and engaging execution, the Engima team helped us show that our team is indoctrinated to live and breathe exceptional customer service from the start of their careers,” Merhi said.

The story shows what really (not really) happens in the back of a Kennards Hire branch when a new team member is inducted. Directed by Jesse James McElroy, TVC creates a sea of ​​”Ken’s” – the hero character of their 2020 campaign.

“We wanted to show the fun side of a customer service promise, to demonstrate that the team at Kennards Hire will do whatever it takes to make your job easier – starting with the ‘Ken Oath’. Jesse and all the ‘production team rose to the challenge and rose to it,’ said Pete Buckley, Executive Creative Director, Enigma.

The campaign goes live this week across broadcast, digital and social channels in Australia and New Zealand.

Client: Kennards Hire
Managing Director, Marketing and Customer Experience – Manelle Merhi
Brand Marketing Manager – Marian Wright
Communications Manager – Elizabeth Eassie
Head of Brand and Creative Services – Nathan Mills
Campaign Marketing Specialist – Tess Janssen
Creative agency:
Managing Director, Advertising – Peter Chapman
Executive Creative Directors – Pete Buckley, Tim Brown
Executive Producer – Katie Hope
Artistic Director – Dan Stephens
Editor – Cal McKean
Executive Director – Jack Mason
Senior Planner – Gerad Petherbridge
Senior Account Manager – Madeline McFarlane
Production team :
Director – Jesse James McElroy
Producer/1st AD – Alan Robinson
Director of Photography – Jordan Maddocks
Blunderer – Mike Roberts
Key handle – Nobby Szafranek
Sound engineer – Jeremy Ireland
Art Director – Jamie Morris
Spare Props – Andy Cantrell
SFX Supervisor – Dave Threthewy
Stylist/Wardrobe/Costume – Lydia-Jane Saunders
Hair and makeup – Renee Christen
Still Photographer – Paul K Robbins
VFX Supervisor – David Mosquesda
Post-production house:
Post Office – White Chocolate
Post-sound – ISM Studios

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