Veteran musicians reflect the achievement of sustainability
Veteran musician Ras Sheehama said there is no music industry in Namibia, and despite some good years “here and there”, making music has been a struggle since independence.
Speaking to Desert Radio on Friday, the ‘City Young Girl’ singer said artists just don’t have the purchasing power to get rich and they should stop comparing themselves to artists all over the world. continent.
“In Tanzania, people are united, they don’t hate each other and they are not tribal.
“When they see that Diamond has a concert at the stadium, 25,000 people will come out. How much money will he just come out of those 25,000?
Yellow Solo, who spent a decade in France, says having a recording studio to mix music was good, but the hard work lies in marketing his music.
He thinks that going abroad is not the golden ticket that many think it is, especially if you are coming from an English speaking country to a French speaking country, where you have to overcome the language barriers before to be able to really push your business.
“You don’t have that francophone in you and you just have to connect with these guys. In France, underground music has different levels but since the arrival of Covid-19, we were stuck, ”said Yellow Solo.
John Max of the Namibian Society of Composers and Authors of Music says many artists have not received direct support as agreed with the Department of the Arts.
“They have to work hard, try to sell themselves and be successful in their careers.
“We have artists like painters and photographers who make a lot of money. If you’re making art in a small market like Namibia, you have to learn to strategize and research how other artists are holding up, ”he says.
Pioneer Oshiwambo rapper Shikololo says he was never too concerned with marketing, but instead made music out of love, and that’s what fans bonded to.
“In our time there were many different ways, some of our music was different, not just popular, but rather conveying messages, and we were put down because of those messages.
“Some people in the industry don’t want these messages. They want to control us, but we have principles and are true to what we believe in.
Known as one of the country’s most talented rappers, Exile got his start in the music industry with The Kalaharians, and says artists need to know that they not only have the responsibility of making music, but also the reputation they build for themselves.
“The fan base is there and you can’t ignore them. We have to remember that most of our money is produced by shows. There is no way to sell CDs door to door, everything is digital. – unWrap.online